- The Launchpad
- Posts
- Why objective statements are obsolete
Why objective statements are obsolete
Launch #95
On Today’s Launch
On today's issue of the Launchpad…
Objective statements are obsolete - find out why
A quick memo on prepping for interviews…
And on networking (specifically, what one recruiter said about it)
Worst interview question of the week
Weekly poll (would you rather…)
In Case You Missed It…
Objective statements in 2025…they’re no good
These statements are eating up prime real estate on your resume. It's like paying for a billboard and using it to say "I'm looking for people to see this billboard."
Objective statements are probably holding your resume back.
I bet you've heard the advice: "Never put an objective statement on your resume."
Yet here you are, staring at your screen, wondering how else you're supposed to tell recruiters what you can do.
I get it. You've got years of experience that you're trying to cram into a single page, and every word counts.
But here's the thing: most people are solving the wrong problem.
They think objective statements are about telling recruiters what they want. In reality, it's about showing them what you've already done.
Think about it – when was the last time someone got hired because they wrote "seeking a challenging position to leverage my skills"? Yeah, never.
Want to know what actually works? Keep reading, because I'm about to share the framework that's helped countless professionals transform their resumes from "meh" to "must-interview."
And no, it doesn't involve any of those cliché phrases you've been told to use.
The truth is: Your resume has about 6 seconds to grab attention. An objective statement wastes 2 of them.
THE REAL PROBLEM
A lot of folks think need an objective statement because, well, how else will recruiters know what role you're targeting?
BUT…your biggest challenge isn't telling recruiters what you want – it's showing them why they should care.
Think about it like dating (stay with me here).
Would you start a first date by listing all the things you want in a relationship? Probably not.
You'd show them who you are through stories and experiences.
Here's what most people don't realize: recruiters spend their entire day reading resumes that all sound exactly the same.
"Results-driven professional seeking to leverage..." Yawn.
You know what's worse?
These generic statements are eating up prime real estate on your resume. It's like paying for a billboard and using it to say "I'm looking for people to see this billboard."
The real issues nobody talks about
You've got roughly 50 to 70 words to make your case
Every word needs to pull its weight
Generic objectives waste space that could be used for actual achievements
Most objective statements say absolutely nothing unique about you
Want to know what recruiters actually care about? They want to know if you can solve their problems. Everything else is just noise.
And here's the kicker: most people are still writing resumes like it's 1995, when objective statements were actually useful. Times have changed. Your resume should too.
Ready to learn what actually works? Let's get into it.
THE SOLUTION
Here's something that might surprise you: your resume isn't really about you. It's about the problems you can solve.
I know, I know. That sounds counterintuitive. But stick with me here because this changes everything about how you present yourself on paper.
Instead of telling recruiters what you want (that's what a cover letter is for), show them what you've already done. It's the difference between saying "I want to be a leader" and "I led a team that increased revenue by 40%."
Think about it: when you're hiring someone to fix your plumbing, do you care about their career objectives? Nope. You care about whether they can fix your pipes without flooding your house.
Here's what actually gets you noticed
Specific achievements that show impact
Numbers that prove your success
Problems you've solved
Changes you've driven
Results you've delivered
The magic happens when you shift from "seeking opportunities" to "here's what I've done."
It's like the difference between saying "I want to run a marathon" and "I've completed three marathons with improving times." Which one would you bet on?
Remember: Your resume isn't a wish list. It's your highlight reel.
PRACTICAL STRATEGY SECTION
I’m going to share a framework that'll transform how you write about your experience.
I call it the "PAR" method – Problem, Action, Result.
Instead of writing fluffy objective statements, you're going to turn every bullet point into a mini story about impact.
Here's how it works in practice:
Bad: "Seeking a position to utilize my project management skills"
Good: "Reduced project delivery time by 30% by implementing new agile methodologies across 5 cross-functional teams"
See the difference? One makes promises. The other proves value.
Here's your step-by-step playbook
Start with what was broken or needed improvement
Explain what you specifically did about it
Quantify the outcome (and yes, you can quantify almost anything)
Don't have exact numbers? No problem. Use ranges or focus on scale: "Led a team of 10+" or "Improved customer satisfaction by an estimated 25%"
The secret? Be specific about scope and scale. "Managed projects" means nothing. "Managed 6 simultaneous projects with budgets exceeding $500K" tells a story.
And here's what most people miss: you don't need metrics for every single bullet. But you do need to show impact.
REAL-WORLD APPLICATION
Let’s see how this plays out in the real world, with an example that could apply to pretty much anyone.
Take Debbie (not her real name – but her story is real). She was applying for jobs for 6 months with zero callbacks.
Her resume started with: "Dedicated professional seeking challenging opportunities to grow and contribute to a dynamic organization."
Sound familiar?
We transformed her experience using the PAR method, and guess what? She landed three interviews in the first two weeks.
Here's what we changed
Before: "Experienced in customer service and team management"
After: "Built and led a 12-person customer service team that increased satisfaction scores from 72% to 91% in under 8 months"
It’s a night vs. day difference.
What most people get wrong is they think being vague makes them appear more versatile. In reality, it makes them forgettable.
If you were hiring a chef, would you rather hear "I can cook many types of food" or "I specialized in French cuisine and increased restaurant ratings from 3 stars to 4.5 stars"?
Pro tip: If you're struggling to quantify your impact, start keeping a "work wins" document today. Trust me, future you will thank you.
CALL TO ACTION
Transforming your resume isn't just about removing the objective statement – it's about completely shifting how you present your value.
The question isn't "What job do I want?" It's "What problems have I solved?"
Open your resume and highlight every single word that doesn't directly demonstrate impact. I bet you'll find plenty of fluff you can cut.
Your action plan for the next 30 minutes:
Delete your objective statement (if you still have one)
Pick your most impressive achievement
Rewrite it using the PAR method
Quantify the result (even if you have to use estimates)
Ask yourself: "Would this make me want to interview me?"
Your resume isn't about listing what you want to do. It's about showing what you've already proven you can do.
Once you make this shift, you'll find yourself thinking differently about your current role too. You'll start collecting wins and metrics as you go, making your next resume update a breeze.
2025 is the year to stop telling and start showing. The opportunity is there. The question is: Will you take it?
Alway be preppin’ for those interviews

This is the first employer’s market in a while.
If you have less than 10 years of experience, you’ve probably never had to work too hard to get a job in the tech sector before now.
Times have changes though, so prepare, prepare, prepare.
PS: If you struggle with interviews, you may want to check out my interview prep program for tech professionals.
What one recruiter has to say about networking

Worst interview question of the week
The Question…
You're suddenly microscopic and trapped inside a blender that's about to be turned on. You have 60 seconds and can only use office supplies to escape. What's your plan?" - Asked in a Project Manager interview.
Because when managing million-dollar projects, the most critical skill is MacGyvering your way out of kitchen appliances with a stapler. Makes perfect sense.
My favorite take on last week’s issue of the Launchpad

This reader was referring to informational interviews. In last week’s issue of the Launchpad, I touched on why informational interviews are a great way to find career opportunities – read it here.
This week’s poll…
Would you rather be stuck in a blender or work at a company where you hate your boss’ guts? |
Did you enjoy this week's issue? |
About Me - James Cooper
I’m James, Cofounder of a bespoke resume writing agency and have been in the career services space for 13 years. Before that, I was a recruiter for AECOM.
I’ve helped thousands of job seekers, from industries like software engineering, IT, sales, marketing, manufacturing, and more generate job opportunities through well-written resumes that translate unique backgrounds into coherent narratives.
If you’re struggling with your resume for whatever reason, reach out - I just might be able to help!
If you’re more of a DIY person, check out our resume builder – it’ll take you through the resume writing process, one step at a time.