- The Launchpad
- Posts
- The deal with resume metrics
The deal with resume metrics
Launch #97
On Today’s Launch
On Today’s issue of Launchpad, I’m talking about….
The secret about resume metrics
Why average isn’t good enough anymore
Worst interview question of the week (it’s buggy)
Looking for unbiased, fact-based news? Join 1440 today.
Upgrade your news intake with 1440! Dive into a daily newsletter trusted by millions for its comprehensive, 5-minute snapshot of the world's happenings. We navigate through over 100 sources to bring you fact-based news on politics, business, and culture—minus the bias and absolutely free.
Remember folks, it’s free to click, and it’s a great way to support us. Thanks for all your support!
The thing about resume metrics…
Let me tell you something that might shock you: 95% of the metrics on resumes are completely made up.
I'm not talking about small rounding errors or slight exaggerations. I'm talking about numbers pulled out of thin air because someone read that "quantifiable achievements" are important.
Remember when everyone started adding "Improved efficiency by 75%" to their resumes? Yeah, that’s just like the time "synergy" became a buzzword.
Here's the truth: Most hiring managers can spot fake metrics from a mile away. They've reviewed thousands of resumes. They know the patterns. They know the tricks.
But here's what nobody's telling you: The problem isn't with metrics themselves. It's with how we're approaching them.
Reality Check
The biggest mistake people make with resume metrics? They start with the number they want to show, then work backwards to justify it.
It's like trying to score a touchdown by starting in the end zone and running backward. Sure, you're where you want to be, but you got there the wrong way.
I've reviewed hundreds of resumes myself as a recruiter, and I can tell you this: Small, specific numbers often beat big, vague ones.
That "improved efficiency by 75%" claim? It raises more red flags than a parade in Moscow.
But "reduced average customer response time from 12 minutes to 3 minutes by implementing a new ticketing system"? Now that's something I can believe.
The Metrics That Actually Matter
Let's break this down into something actionable.
Here's what really moves the needle:
Customer impact metrics: "Maintained 98.7% customer satisfaction across 1,247 support tickets in Q3" hits different than "high customer satisfaction scores"
Revenue metrics that tell a story: "Generated $127,000 in new business through 47 cold calls" beats "significantly increased revenue"
Team metrics that show real leadership: "Onboarded and trained 4 junior developers who shipped 8 features in their first month" trumps "led high-performing team"
The recipe? Specificity and context.
The Transformation Process
Time for some before/after examples that'll make this crystal clear.
Example 1
Before: "Improved team productivity"
After: "Implemented Jira workflow that reduced sprint planning time from 4 hours to 45 minutes for a team of 6"
Example 2
Before: "Increased social media engagement"
After: "Grew Instagram engagement rate from 2.1% to 7.4% across 86 posts through A/B tested video content"
Example 3
Before: "Managed large customer portfolio"
After: "Retained 27/30 enterprise clients ($5M+ ARR) during market downturn through weekly check-ins and custom success plans"
Your Action Plan
Starting tomorrow, here's what you're going to do:
Open your calendar and go back three months. Write down every project you touched.
For each project, ask yourself: What was the before? What was the after? What exactly did you do to get there?
Start documenting everything. And I mean everything. Those small wins you think don't matter? They do.
Remember: The goal isn't to impress with big numbers. It's to build credibility with accurate ones.
This isn't just about updating your resume. It's about changing how you track and communicate your impact.
The professionals who will win in today's job market aren't the ones with the biggest metrics. They're the ones with the most credible ones.
Start small. Start specific. Start now.
Your future self (and your future hiring manager) will thank you.
The Stakes Just Got Higher

Look, I need to be real with you for a moment.
These recent headlines about Meta and Microsoft aren't just news - they're a wake-up call.
When industry giants start targeting "low performers" and cutting across core divisions, it tells us something important: just being "good enough" isn't good enough anymore.
This isn't about creating panic. It's about creating urgency. Every metric we just talked about? It's not just about landing your next job anymore. It's about protecting your current one.
The professionals who will thrive in 2025 aren't just the ones who can do their jobs. They're the ones who can prove their impact, document their victories, and show exactly why they're irreplaceable.
Remember those metrics we discussed? Start tracking them today. Not tomorrow. Not next week. Today.
Because in a market where even tech giants are making tough calls, your ability to quantify and communicate your value isn't just nice to have - it's essential for survival. Your future self (and your future hiring manager) will thank you.
When AI Takes "Rejection" Too Seriously
Looks like they built a resume screening system so good, it wouldn't even hire the people who built it. Talk about taking "high standards" a bit too literally.

Worst interview question of the week
The question:
If you were a bug in our codebase, where would you hide?
Plot twist: The real bug was this interview question all along.
Speaking of bugs…
If you had to disappear at your workplace for a day, where would you go? |
Vote in the comments - curious to see the best stealth spots in corporate America.
Did you enjoy this week's issue? |
About Me - James Cooper
I’m James, Cofounder of a bespoke resume writing agency and have been in the career services space for 13 years. Before that, I was a recruiter for AECOM.
I’ve helped thousands of job seekers, from industries like software engineering, IT, sales, marketing, manufacturing, and more generate job opportunities through well-written resumes that translate unique backgrounds into coherent narratives.
If you’re struggling with your resume for whatever reason, reach out - I just might be able to help!
If you’re more of a DIY person, check out our resume builder – it’ll take you through the resume writing process, one step at a time.