• The Launchpad
  • Posts
  • Niche Job Hunting: Find the Perfect Fit & Avoid the Competition

Niche Job Hunting: Find the Perfect Fit & Avoid the Competition

Launch #77

On Today’s Launch

Free Edition: Stop Chasing Every Job. Start Attracting Your Job.

Plus: How to talk about your current job when you’re interviewing for something with more responsibility.

Subscriber Question: I’m answering a subscriber question about how to present a 20-year career at one company on a resume.

PS: If you’re a premium subscriber, you can now listen to this newsletter instead of reading it!

Previous launches you may have missed…

Feeling a bit overwhelmed with the job search?

In last week’s issue (Launch #76), I talked about the Goldilocks zone and how you can use it to more effectively find job opportunities.

Today, I want to expand on the topic of narrowing down your search, which while counterintuitive, might actually net not only more, but better opportunities.

Because I get it. It's a jungle out there. Everyone and their dog has advice on how to "stand out," and frankly, it can be exhausting trying to be the loudest voice in a packed stadium. So, what if we ditch that whole approach entirely?

Let's switch gears. Let's talk about narrowing down your job search

Instead of battling hundreds of other qualified folks for the same generic role, let's hunt down jobs that were practically made for you.

Think of it this way: you're not just another fish in the sea; you're a rare, exotic species that thrives in a specific environment.

Will that mean fewer applications? Yep. Fewer interviews? Probably. But guess what?

Your chances of landing those interviews – and ultimately, the job – skyrocket.

Think about it. When you apply for a hyper-specific role that perfectly aligns with your unique skills and passions, you're not just another resume in the pile.

You're a solution to a very particular problem that the company is facing. That's powerful.

Okay, let's get down to brass tacks: Narrowing Your Focus

Imagine this: Your job search is laser-focused on roles where you're not just qualified, you're practically the expert.

You're not just a front-end developer; you're the front-end developer who specializes in building physician billing tools for growth-stage healthcare startups.

You see where I'm going with this?

Here's a quick litmus test: Think about the roles you're eyeing.

How many other people could realistically snag those interviews? If it's more than 250 (local) or 2,500 (remote), it's time to get even more specific.

Let's illustrate this with an example:

  • Generic: Senior Front-End Engineer

  • Less Generic: Senior Front-End Engineer, Platform-Focused

  • Getting Warmer: Senior Front-End Engineer, Healthcare Platforms

  • Niche-ish: Senior Front-End Engineer, Healthcare Platforms, Expertise in Physician Billing Tools

  • Bingo! Senior Front-End Engineer, Healthcare Platforms, Expertise in Physician Billing Tools, Passionate about Series C to Pre-IPO Startups

The last one isn't just a job title; it's a statement. It screams "I know my stuff, and I know exactly where I want to apply it."

Ready to roll up your sleeves? Time for a Little Experiment

Grab a pen and paper (or your favorite note-taking app) and let's carve out your niche.

Here are some guiding questions to get those creative juices flowing:

  • Your Role: What's your core skillset? (e.g., Engineer, Designer, Marketer)

  • Your Sub-specialty: Where do you truly excel? (e.g., Front-End, UX/UI, Growth Marketing)

  • Your Ideal Company: What kind of environment do you thrive in? (Size, Revenue, Growth Stage, Industry, Culture)

  • The Industry or Segment You Love: What gets you fired up? (e.g., Health Tech, EdTech, SaaS, Sustainability)

  • Your "X-Factor": What unique experiences or perspectives do you bring to the table?

Spend some quality time brainstorming. Get detailed! The more specific you are, the better.

Remember, we're not just looking for any job; we're looking for your job.

One last thing. Don't be afraid to dream big. Narrowing (or “niche-ifying” your job search isn't just about finding a job.

It's about finding work that lights you up, that makes you excited to get out of bed in the morning.

It's about finding a place where you can truly shine.

So, what are you waiting for? Let's get niche-y!

I'd love to hear from you! Have you ever tried niche-ifying your job search? What did you discover?

Share your thoughts and experiences in the comments below! We're all in this together.

About the Author

I’m James, Cofounder of Final Draft Resumes. I’ve been in the career consulting space for 13 years, and before that, I was a recruiter for AECOM.

I’ve helped thousands of job seekers, from industries like software engineering, IT, sales, marketing, manufacturing, and more generate job opportunities through well-written resumes that translate unique backgrounds into coherent narratives.

If you’re struggling with your resume for whatever reason, reach out - I just might be able to help!

If you’re more of a DIY person, then check out Resumatic, my free-to-try resume builder.

How to Talk About Your Current Role When You're Aiming Higher

We've all been there, haven't we? Stuck in a role that doesn't quite reflect our ambitions, especially when it comes to salary.

You're rocking it in customer service, but you're eyeing those Account Manager or Customer Success Manager gigs.

So, how do you navigate that tricky interview question, "What is your current role?" without getting pigeonholed?

Let's face it, a little LinkedIn title tweak can definitely catch a recruiter's eye. But when it's time to face the interviewer, honesty is still the best policy. So, what's the game plan?

Own your current job, but emphasize growth

You don't have to hide your "Customer Service" title. Instead, use it as a springboard to highlight the skills and experiences that directly relate to the roles you want.

Try this…👇

“My official title is Customer Service, but I've been fortunate to take on responsibilities that go beyond that. I've actively managed key accounts, improved customer satisfaction rates, and collaborated with other teams to ensure our clients' needs are met.”

See what we did there? You acknowledged your current title, but the focus immediately shifted to your impact and how your actions align with your desired career path.

Focus on transferable skills

Let's get real: job titles can be deceiving. It's your skills and accomplishments that truly matter. Think about the overlap between your current responsibilities and those of an Account Manager or Customer Success Manager.

  • Have you been building relationships with clients?

  • Proactively resolving complex issues?

  • Finding ways to increase customer satisfaction?

These are all gold mines! Use them to show that you're not just ready for a new title, but you've already been doing the work.

The STAR method is your best friend

The STAR method (Situation, Task, Action, Result) is a fantastic way to illustrate your capabilities without relying solely on job titles.

Think of a time when you tackled a challenge that would resonate with a hiring manager in your target role.

Briefly describe the situation, the task you undertook, the action you took to resolve it, and the positive result you achieved.

For example: "A key client was unhappy with our response times. I took the initiative to analyze their communication patterns, identified bottlenecks, and implemented a new process that reduced response times by 25%."

Boom! You just showcased problem-solving, initiative, and customer focus, all in one concise story.

Remember:

  • Don't apologize for your current title. Own your experience and highlight your achievements.

  • Show that you're not just looking for a new job, but a chance to contribute and grow in a role that truly excites you.

  • Practice explaining how your current skills translate to your desired role.

Premium Subscriber Questions

Question: I've been with the same company for over 20 years and have held multiple roles. I'm struggling to condense my experience onto a two-page resume. Should I omit some of my earlier positions to fit everything in?

The typical 2-page limit for senior professionals like yourself can be constraining (especially if you’re an IT guy).

It’s important to note though, that this guideline is flexible, and adhering strictly to it can (in some cases) be counterproductive.

In your case, providing a more comprehensive overview of your career journey can help, rather than hurt.

Including additional details of earlier roles can showcase your growth and development within the organization, which can show your value and commitment to the company.

To present this extensive experience, consider the following strategies:

1) Open your resume with a summary that highlights your key achievements and roles throughout your 20-year tenure. This will provide a clear overview of your career trajectory and interest the reader to dive deeper into your experience.

2) When listing your roles, focus on highlighting how you have grown and taken on more responsibilities over time. Emphasize promotions, special projects, and challenges you have overcome.

3) While it is valuable to include a detailed overview of your career history, prioritize roles and achievements that are most relevant to the specific job you’re applying for. If earlier roles are less directly applicable, consider summarizing them.

Hopefully this helps reduce some of that frustration!

Hope you enjoyed this week’s issue. Email me at [email protected] if you’d like me to answer one of your questions in a future issue (In the subject line, preface with ‘PREMIUM SUBSCRIBER QUESTION’) and in your email, mention the email address you used to sign up for the premium subscription.