Table of Contents

This course offers a focused and targeted approach to interview preparation that has helped numerous candidates secure their desired positions at leading companies such as Google, Meta, Uber, Airbnb, and others.

This guide gets straight to the point, with the goal of prepping you for the interview process in short order.

Part 1 - Who This System Is For…

Who is this course for?

  • This course is for anyone with a first-round interview coming up.

  • Whether you are feeling rusty, nervous, have failed before, or are already confident, this course will unlock your performance.

Will this prepare me for a technical screen?

  • No, this course is not intended to teach you technical skills.

  • However, it will teach you how to access detailed technical examples for behavioral questions, as well as effective communication around technical complexity and technical achievements.

Will this prepare me for 2nd or Final Round interviews?

  • While some of what I teach in the guide will apply to final round interviews as well, this guide doesn't cover the role-specific questions that final round interviews tend to involve.

What if Iʼm having a hard time even getting a First Round Interview?

  • If you are struggling to get a first round interview, it's usually a resume or career storytelling problem (or both). If so, the career narrative part of this course may help you tremendously.

  • To match your career goals and strategy, you may need to engage a resume writer (like me) to convert your career story into a resume.

Part 2 - What You Can Expect…

You'll Enhance Your Interview Skills to:

  • Understand Employers' and Interviewers' Goals: Knowing the WHY is key to unlocking what to do in any situation.

  • Deliver a Strategic and Compelling Career Story in Less Than 2 Minutes: Master the two most common interview questions of all time.

  • Tell Better Stories: Easily access high-resolution career stories that demonstrate your maximum capabilities without writing down hundreds of answers.

  • Answer Any Behavioral Question: Respond to virtually any interview question thrown your way using a powerful and reliable response framework.

  • Formulate Incisive, High-Signal Questions for Interviewers: Get valuable information and be memorable.

Plus:

  • Gain a deeper understanding of first round interviews (the "Why") so that you can gracefully handle any situation that pops up, even the unscripted ones.

  • Save time (you'll never again have to endlessly search the internet to prepare for a First Round Interview).

  • Gain calm, cool confidence and be reminded of the true professional you are.

Agenda

  1. The Why and What of first round interviews: What interviewers are looking for, logistics, questions, timing, formats, etc.

  2. Strategies for Efficient, Effective Preparation: Quick Wins, Deep Dives.

  3. Quick Wins in Less Than 10 Minutes.

  4. "Tell Me About Yourself" and "Why Do You Want to Work Here?"

  5. How to Prepare Stories in Advance (Without Writing Down Hundreds of Answers).

  6. How to Answer Behavioural Questions (3 Types).

  7. Formulating High-Value Questions for Interviewers.

Part 3 - All About First Round Interviews

Why companies have first round interviews

  • Companies spend an incredible amount of resources, time, focus, etc. on interviews. (time, resources, focus, context switching).

  • The first rounds of interviews are a cost-effective way (30 minutes to 1 hour) to assess whether candidates are a good fit for more in-depth second and third (or final) rounds of interviews.

What first round interviews cover

  • A candidate’s surface level/preliminary suitability for the role

  • They’re ways for recruiters and hiring managers to identify warning signs and positive signs

    • ⚠️ Warning signs: the candidate is not qualified, not interested, not available, not going to be happy (culture fit)

    • ✅ Positive signs: they’re qualified, are interested, and/or are a fit within the company culture

  • Below, you’ll learn how to give off more positive signs and less warning signs during the first round interview.

What first rounds don’t include:

  • Comprehensive assessments (employers can’t possibly assess all of a candidates skills against those expected of the job during the first round).

  • Offers from the employer. Because companies can’t possibly fully assess a candidate during the first round, they also couldn’t possibly put in a well thought out offer. Companies that do make offers in the first round could be companies you don’t want to work for, because they’re not strategic and thoughtful about their talent.

Part 4 - What to Expect in the First Round

Who you will be interviewing with:

  • Typically, you will be interviewing with either the hiring manager or someone who is knowledgeable about the role, such as a peer or someone who has previously held the position.

How long is a first round interview?

  • First rounds are designed to gather a lot of information in a short amount of time (remember, the company is trying to be efficient during this stage). Most first rounds last between 30 minutes to 1 hour maximum.

Where are they held?

  • Nowadays, video conferencing has become more popular, but first rounds can also be conducted over the phone or in the office, especially for on-site positions.

Typical First Round Interview Format

The typical format of a first round interview is as follows:

  • 10% introduction,

  • 20% questions from the candidate, and

  • 70% questions from the interviewer.

For a 45-minute interview, this would look like:

  • Introduction: 3-5 minutes

  • Interviewer Questions: 35 minutes

  • Candidate Questions: 5-7 minutes

Here are some common questions you can expect:

  • The employer will be learning about your resume and digital presence on sites like LinkedIn and Twitter. They’ll be trying to determine if you are actually the person on the resume, and are actually qualified for the role. All publicly available information about you, whether it be on Facebook, a podcast, or YouTube, will be fair game here.

  • Core competencies related to the role. Many of these will be behavioural questions (which will be covered in-depth later).

  • Assessments of cultural fit: This could be a direct question about your values and career goals, or evaluating your behaviour in the interview. They can also be based on tone, body language, how you talk about past colleagues and managers.

Part 5 - How to Prepare for Your First Round Interview

To get through the first round, you need to do two things:

  • Avoid giving off warning signs

  • Try to give off as many positive indicators as possible

✅ Give off as many of these as possible

❌ Give off as few of these as possible

Are you qualified?

Align what you say with what is in the job description - speak to the needs of the employer. Mirror the language the employer uses in the job description, and tell stories from your past when addressing behavioural interview questions that line up with role-specific competencies.

You’re not remembering your duties/achievements in fine enough detail OR your skills are obsolete. This gives the interviewer the impression that your memory is fuzzy, or you’re just make it up on the fly.

Another red flag is overselling skills or accomplishments (there’s a big gap between what you say you did on a resume, and how you present it during the interview). This causes the interview to question how involved you actually were for the given job, project etc.

Are you interested?

Make eye contact (stare directly into the webcam), smile, listen actively (repeat back concepts, words, and phrases used by the interviewer), and formulate thoughtful questions that demonstrate you actually want the role.

There are lot of people in the job market that have no intent of taking a new job. You want to avoid giving off signs that make you look like these people, such as you haven’t done your research, don’t know enough about the job or company, ask very generic questions etc.

Are you available?

Are you at the meeting, on time, and prepared? Be prepared to provide more availability as soon as possible.

If you look like you’re not interested in the interviews (i.e., you’re slow to respond to interview requests or providing availability, being late, or needing to reschedule multiple times), the company may cut ties with you.

Are you a fit for the company?

Map your stories to cultural values. Research the company’s careers page, conduct informational interviews with people at the company, and use online sources of information such as Glassdoor or TeamBlind to determine if you’re a culture fit for the company (do this before you go to the interview).

Avoid interviewing at companies that arenʼt a good culture match.

A quick snapshot of what’s covered later…

Things you can do in under 1 hour that will significantly improve your ability to succeed in the first round.

New skills or skills that you already have, that you will refresh with the help of this course. Most of the course focuses on these.

Extract key info from the job description

Tell a strategic, cohesive story about yourself

Memorize your resume

Have powerful stories ready to go in enough detail to demonstrate you’re qualified for the role

Know your digital content on LinkedIn, Twitter, YouTube, Facebook etc.

Learn effective response techniques for behavioural questions and create insightful questions for your interviewer

Proven techniques to help you succeed

Technique #1 Extract key info from the job description

Paste the Job Description below, then highlight key concepts, this is usually one per line (see Example job description parse below).

Why this is beneficial:

  • By taking the time to identify key concepts and map them to your experiences, you’ll trick your brain to use their language to describe your past experiences.

  • This subconsciously signals to the interviewer that you’re more qualified for the role.

In the workbook below, paste the JD and comb through it to identify key skills sought after by the employer. Then, think of how your own experiences could be aligned to those key skills.

When you don’t have experience in a certain skill, adopt a “growth mindset talking point”, which involves highlighting what you’ve done in the past that demonstrates how you could quickly learn the missing skill.

This will ensure that you don’t just say “no, I don’t have experience in X” if you’re asked during the interview, but rather, say something like “While I haven’t had the opportunity to work on X yet, I have taken some time to read about it and learn the current trends and challenges are when applying X”.

On a blank doc, copy and paste the job description, then map the items in the job description to matching experiences (see table below).

Mapping

Job Description Item

My Experience (if none, build a growth mindset talking point)

item 1

experience 1

item 2

experience 2

item 3

experience 3

Example #1 - Business Analyst

Business Analyst, Data-driven Solutions (Lockheed Martin)

  • In-office: Chicago, IL, USA, Remote eligible

Minimum qualifications:

  • Bachelor's degree in Business, Computer Science, or a related field.

  • 3 years of experience as a business analyst or in a similar role.

  • Proficient in data analysis and visualization tools.

  • Strong analytical and problem-solving skills.

Preferred qualifications:

  • Experience with SQL and database management.

  • Knowledge of statistical analysis and predictive modeling.

  • Proficient in Excel and/or Google Sheets.

  • Experience with data visualization tools like Tableau or Power BI.

  • Familiarity with project management methodologies and tools.

  • Excellent communication and presentation skills.

Mapping the job…

Job Description Item

My Experience (if none, build a growth mindset talking point)

experience as a business analyst or similar role

• 3 years as a Business Analyst at ABC Company

• Worked on projects in finance, healthcare, and retail industries

data analysis and visualization tools

• Proficient in Excel, Google Sheets, Tableau, and Power BI

• Created interactive dashboards and reports for various stakeholders

analytical and problem-solving skills

• Identified a process inefficiency, saving the company $50K annually

• Developed a forecasting model that improved inventory management by 20%

SQL and database management

• Intermediate SQL skills, experience with MySQL and PostgreSQL

• Built and maintained databases for multiple projects

statistical analysis and predictive modeling

• Conducted regression analysis and time series forecasting for sales data

• Developed a churn prediction model for a telecom client

Excel and/or Google Sheets

• Advanced Excel user, proficient in formulas, pivot tables, and macros

• Google Sheets expert, including custom functions and add-ons

data visualization tools like Tableau or Power BI

• Created dynamic dashboards in Tableau for finance and healthcare clients

• Developed Power BI reports for a retail client, tracking key performance indicators

project management methodologies and tools

• Familiar with Agile and Waterfall methodologies

• Experience using Jira, Trello, and Asana for project management

communication and presentation skills

• Presented findings and recommendations to senior leadership

• Regularly collaborated with cross-functional teams to drive data-driven decisions

Bachelor's degree in Business, Computer Science, or related field

• Bachelor's degree in Business Administration from XYZ University

• Completed courses in data analysis, management information systems, and finance

Example #2 - Marketing

Marketing Specialist, Digital Campaigns (Macy’s)

  • In-office: New York, NY, USA, Remote eligible

Minimum qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.

  • 3 years of experience in digital marketing or advertising.

  • Proven track record of successful marketing campaigns.

  • Knowledge of various digital marketing channels and platforms.

Preferred qualifications:

  • Experience with social media marketing and paid advertising.

  • Proficient in Google Analytics and other marketing analytics tools.

  • Strong copywriting and content creation skills.

  • Experience with email marketing and marketing automation platforms.

  • Knowledge of SEO and SEM best practices.

  • Experience in A/B testing and conversion optimization.

Mapping the job…

Job Description Item

My Experience (if none, build a growth mindset talking point)

digital marketing or advertising

• Managed 10+ digital marketing campaigns for B2B and B2C clients

• Skilled in social media advertising, Google Ads, and other platforms

social media marketing and paid advertising

• Current role: managed Facebook, Instagram, LinkedIn, and Twitter campaigns

• Increased ROI by 20% through continuous optimization of targeting, creative, and budget

Google Analytics and other marketing analytics tools

• Proficient in Google Analytics, SEMrush, and Moz

• Regularly analyze marketing data to optimize campaigns and generate reports for clients

copywriting and content creation

• Wrote compelling ad copy, blog posts, and social media content for various clients

• Created engaging visual content using Canva and Adobe Creative Suite

email marketing and marketing automation platforms

• Experience with Mailchimp, HubSpot, and Marketo

• Developed and executed email marketing campaigns, including drip campaigns and newsletters

SEO and SEM best practices

• Current role: optimized client websites for improved search rankings

• Conducted keyword research and implemented on-page and off-page SEO strategies

A/B testing and conversion optimization

• Conducted A/B tests on ad creatives, landing pages, and email campaigns

• Increased conversion rates by 15% through iterative testing and optimization

knowledge of various digital marketing channels and platforms

• Proficient in using Facebook Business Manager, Google Ads, LinkedIn Ads, and other ad platforms

• Familiar with various content management systems like WordPress, Wix, and Squarespace

Bachelor's degree in Marketing, Communications, or related field

• Bachelor's degree in Marketing from XYZ University

• Completed courses in digital marketing, advertising, and public relations

successful marketing campaigns

• Increased website traffic by 30% for Client A through a targeted Google Ads campaign

• Improved social media engagement by 25% for Client B through a well-planned content strategy

social media marketing and paid advertising

• Current role: managed Facebook, Instagram, LinkedIn, and Twitter campaigns

• Increased ROI by 20% through continuous optimization of targeting, creative, and budget

Google Analytics and other marketing analytics tools

• Proficient in Google Analytics, SEMrush, and Moz

• Regularly analyze marketing data to optimize campaigns and generate reports for clients

copywriting and content creation

• Wrote compelling ad copy, blog posts, and social media content for various clients

• Created engaging visual content using Canva and Adobe Creative Suite

email marketing and marketing automation platforms

• Experience with Mailchimp, HubSpot, and Marketo

• Developed and executed email marketing campaigns, including drip campaigns and newsletters

Example #3 - Software Development

Program Manager, Payments, Software Engineering (Google)

  • In-office: Sunnyvale, CA, USA, Remote eligible

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.

  • 5 years of experience in program or project management.

  • 3 years of experience in a leadership role.

  • Experience with software development.

Preferred qualifications:

  • 5 years of experience managing cross-functional or cross-team projects.

  • Experience with workflow automation.

  • Experience with release management lifecycles and project milestones.

  • Experience managing execution and high-quality product delivery.

  • Experience in commerce or payments.

  • Experience with mobile software development.

  • Understanding of software development lifecycle.

Mapping the job…

Job Description Item

My Experience (if none, build a growth mindset talking point)

leadership role

• Solo program manager on my current team of 15
• Help drive team work rhythms, process improvement, team organization alongside PM and Eng Mgr
• Assist with headcount planning (org leadership)

software development mobile software development

• Mobile app for telemedicine
• Web apps (at least 5) for consumer healthcare shopping, clinical trials, diabetes management, coaching administration

cross-functional, cross-team projects

• current role: lead cross-functional projects (PM, UX, design, eng, product operations, testing, go-to-market)
• previous role: led multiple cross-eng team projects (front-end, backend, data science, platform)

workflow automation

• current role: built tools to help teams easily create simple, fast weekly updates to share with limited overhead, proficient with Zapier and automation in tools like Sheets, Coda, Notion.

release management

• current role: oversee release management (timelines, blockers, external reviewers for privacy, GDPR compliance). Help set a roadmap for CI/CD to improve mobile release cadence from 1x/month to 2x/month.

high-quality product delivery

• example 1: stopped a release when testing found late-stage P0 bug, got it fixed, release back on track with additional features.
• example 2: established product quality metrics, built dashboard, use it in weekly release meetings to determine go/nogo

payments

(talking point) I haven’t built payments or ecommerce products but I am interested in the future of ecommerce and have immersed myself in the Stripe APIs to understand from a technical perspective how modern payments are integrated into software applications.

software development lifecycle

• managed more than 5 different software products from a program management perspective
• esteemed expert in SDLC at my company; teach internal courses on SDLC

leadership role

• Solo program manager on my current team of 15
• Help drive team work rhythms, process improvement, team organization alongside PM and Eng Mgr
• Assist with headcount planning (org leadership)

software development mobile software development

• Mobile app for telemedicine
• Web apps (at least 5) for consumer healthcare shopping, clinical trials, diabetes management, coaching administration

cross-functional, cross-team projects

• current role: lead cross-functional projects (PM, UX, design, eng, product operations, testing, go-to-market)
• previous role: led multiple cross-eng team projects (front-end, backend, data science, platform)

workflow automation

• current role: built tools to help teams easily create simple, fast weekly updates to share with limited overhead, proficient with Zapier and automation in tools like Sheets, Coda, Notion.

release management

• current role: oversee release management (timelines, blockers, external reviewers for privacy, GDPR compliance). Help set a roadmap for CI/CD to improve mobile release cadence from 1x/month to 2x/month.

high-quality product delivery

• example 1: stopped a release when testing found late-stage P0 bug, got it fixed, release back on track with additional features.
• example 2: established product quality metrics, built dashboard, use it in weekly release meetings to determine go/nogo

payments

(talking point) I haven’t built payments or ecommerce products but I am interested in the future of ecommerce and have immersed myself in the Stripe APIs to understand from a technical perspective how modern payments are integrated into software applications.

software development lifecycle

• managed more than 5 different software products from a program management perspective
• esteemed expert in SDLC at my company; teach internal courses on SDLC

Technique #2: Know What's on Your Resume and Digital Platforms

Sometimes when you haven’t revisited your resume in a while, it’s easy to forget important details, such as projects, tasks, and even achievements. This is a red flag that could easily be avoided.

Before every interview, refresh what’s on your resume.

  • List your skills and level of proficiency. Make sure your skill levels match with what you’re saying during the interview. Discrepancies here are a major red flag.

  • Mention the technologies and tools you are familiar with.

  • Describe your past roles and projects.

  • Highlight your accomplishments (especially numbers you share).

If there’s anything on your resume that’s shaky, it’s best to remove it before sending it out. If you need to, update your resume and send the updated copy to the recruiter before the interviewer.

Public content

Take some time now to review your publicly available digital content, and clean up or revise as needed to ensure that you're (1) prepared to talk about anything that's available and (2) presenting the professional brand that you desire.

You can use the list below as a checklist to track your progress.

✓ past projects & role responsibilities (resume & LinkedIn)

✓ stated accomplishments (resume & LinkedIn)

✓ technologies, tools, coding languages, infrastructure, products mentioned (resume & LinkedIn)

✓ listed skills (resume & LinkedIn)

✓ expertise-based posts (medium, substack, company blog, etc)

✓ podcasts

✓ interviews

✓ opinion pieces

Part 6 - Creating a Captivating Career Narrative

One of the most overlooked parts of the first round interview is learning how to tell a compelling story about yourself, which would essentially enable you to answer the two most common interview questions:

  1. Tell me about yourself.

  2. Why do you want to work here? Why should I hire you?

Why having a captivating narrative matters: Imagine yourself as the product and your career story as the pitch. You need to be able to sell yourself (the product) and get hired.

Why it's important

  • When you want a role, it's tough to stand out from the crowd, and on the interviewer's side, it's difficult to determine who the best fit for the job is, and who’s actually interested. Interviewers have a tough time telling the difference between those that are interested in the job, and those that aren’t. A good career story addresses this problem by quickly demonstrating how interested and engaged you are.

  • A solid career narrative can quickly demonstrate that you:

    • Are qualified (based on your past experience)

    • See this role as a strategic career move (builds on what you know, provides new and interesting learning opportunities, and will be engaging for you)

Your narrative should be both captivating and strategic

  • Captivating: It should inspire and engage your audience. To do this, your story should be short and narrative driven.

  • Strategic: It should demonstrate a progressive and deliberate career approach and explain how this new role moves you forward toward your career goal. It should also demonstrate why you took on your past roles, and why you moved on from them, from a strategic perspective.

Step 1: Reflect on your previous experiences

When considering your past jobs, ask yourself:

  • What was your motivation for accepting the position? (a strategic and intellectual reason)

  • What skills or knowledge did you acquire? (relevant to the skills or qualifications required for the job you are applying for)

  • What prompted you to leave? (a strategic reason)

Here is an example of how this might be written out:

Past Job

What I gained

Why I moved on (Why I took the next role)

Data Analyst

• Proficiency in data manipulation and visualization

• Understanding of various data sources and how to work with them

• Interested in taking on more responsibility and applying data analysis skills to drive business decisions

• Found a role that offered greater opportunities for growth and learning

Business Analyst

• Experience working across various industries and business functions

• Gained an understanding of how data can be used to drive decision-making

• Offered a position with a larger organization that provided more opportunities for growth

• Excited to take on more complex projects and develop advanced analytical skills

Senior Business Analyst

• Developed advanced analytical and problem-solving skills

• Led a team of analysts and improved collaboration and communication within the team

• Desire to transition to a management role

• Found a role that allowed for greater strategic input and decision-making

Business Analytics Manager

• Experience managing a team and driving data-driven decisions

• Developed strategic thinking and planning skills

• Interested in expanding my industry knowledge and tackling new challenges

• Attracted to a role in a rapidly growing company with the opportunity to make a significant impact

Head of Analytics

• Leadership experience in a rapidly growing organization

• Developed a data-driven culture and implemented company-wide analytics initiatives

• Ready for a new challenge in a different industry

• Excited about the opportunity to build and scale a new analytics function from the ground up

Director of Business Intelligence

• Built and scaled a business intelligence function in a new industry

• Developed a deep understanding of the unique challenges and opportunities within the industry

• Personal fulfillment in having built a successful BI department

• Passionate about applying my skills and experience to a new challenge, possibly in a different industry or role

Armed with this data, you can create the past portion of your narrative.

Step Two: Craft a Forward-Thinking Narrative

When interviewing for a position, it is crucial to address the following points:

  • How your previous experience will contribute to your success in this role (1-2 key points)

  • What you hope to learn or achieve in this position (1-2 key points)

  • How this position aligns with your career objectives (one key reason)

By answering these questions, you’re also answering the questions mentioned earlier:

  • “Tell me about yourself”

  • “Why do you want to work here?”

Here's what an example might look like.

Company

ABC Corp

FinTech Startup

Global E-commerce Company

Team

Supply Chain

Risk Management

Marketing Analytics

Role

Senior Business Analyst

Lead Business Analyst

Business Analytics Manager

How it builds my expertise

• Supply chain analytics experience

• Cross-functional collaboration

• Experience in financial risk analysis

• Developing data-driven risk mitigation strategies

• Marketing analytics background

• E-commerce and consumer behavior insights

How it fits my career strategy

• Opportunity to optimize complex supply chain operations

• Make a significant impact on overall business performance

• Drive growth in a high-potential fintech startup

• Contribute to the development of innovative financial products

• Leverage data to drive customer acquisition and retention

• Be part of a global company with a strong brand presence

How it helps me grow

Expanding my knowledge in supply chain optimization and learning industry best practices

• Develop a deep understanding of risk management in the fintech space

• Hone leadership skills as a key team lead

• Strengthen management skills by overseeing a team of analysts

• Gain exposure to global markets and diverse marketing strategies

Team

Supply Chain

Risk Management

Marketing Analytics

Rehearse your story out loud.

💭 To prepare for interviews, it's important to practice verbally and out loud, because that’s how the interview will be conducted. Writing your story out is one thing, but saying it out loud in a confident and coherent manner requires practice.

Record yourself answering:

  • “Tell me About Yourself” (using your Past Career Story)

  • “Why do you want to work here?” (using your Future Career Story)

Tips

  • Use video recording tools such as Zoom, Loom, or Quicktime to capture body language cues.

  • After recording, assess yourself and identify areas for improvement.

  • Rework the recording until you are satisfied, but avoid excessive revisions. More than 20 attempts can lead to diminishing returns and the risk of sounding bored during the interview.

Here’s how to score your performance…

Use these metrics to improve your performance during the job interview

  • Time: Try to practice to a point where you can answer the questions in 5 minutes or less.

  • Speed: Your voice and tone should sound normal. If it sounds like you’re fast forwarding, you’re speaking too fast. Key is to ensure it’s easy to follow.

  • Content: Do the learnings from your previous jobs point directly to the requirements of the job you’re interviewing for?

Pro Tips

Focus on creating a good story first, then timing second.

For your Past Career Narrative

  • 2 minutes or less if you’re entry to mid level (<10 years)

  • 4 minutes or less if you’re senior (i.e., 10 years or more)

For your Future Career Narrative

  • Aim for under 2 minutes.

Practice with others

Don’t do this before refining your pitch as noted in the step above.

Interviews are conducted with interactive, real people. It's important to involve others in your practice. Not only can they provide valuable feedback, but they may also help you find ways to enhance your story.

Boom!

You now have a strategic, compelling, and concise career story. This will allow you to answer the two most common interview questions of all time:

“Tell me about yourself”

“Why do you want to work here?”

Part 6 - Remembering Past Projects

It is crucial to recall and organize important details for the following reasons:

  • During an interview, you will need to quickly access and present your most impactful career experiences in great detail. However, these memories may be difficult to access from your long-term memory on the spot.

  • Solution: By calling up 3-5 of your most significant projects in an easily accessible memory storage area, or "cache," you will be able to recall them in high detail resolution.

How to Prepare

To prepare, follow these steps:

  • Recall 3-5 of your most impressive projects with

    • Significant scope and budget

    • High complexity (from a business, people, technology perspective), and

    • Preferably where you took a leading role or one of the leads

  • Choose projects that are no more than 5 years old to demonstrate relevance and to make them easier to remember. That’s because older projects are harder to recollect, so the further back a project is, the less details you’ll be able to call up. Also, recent jobs are typically the ones where you’ve handled the largest and most complex scopes (assuming you’ve had a progressive career).

  • The reason why you want to talk about projects and career stories with the largest scopes and highest complexity is because you want to demonstrate your max capacity, as this will factor into the type of role you’re fitted to (i.e., will the company decide that you’re best suited for a assistant manager position vs. a senior manager position).

For each of the 3-5 projects/memories, you’ll need to address the following questions:

  • Why the project was initiated? What was the business objective? What was the strategic driver?

  • How you got involved? Was it your idea? Did you take it over after it was failing? New project?

  • Other individuals involved? Core team? Clients? Project owners?

  • Project success criteria?

  • Major complexities? Why was it hard? Was it due to limited resources? New technologies?

  • Project planning

  • Project execution and success assurance (what did you do to ensure its success?)

  • Issues that arose, including those related to people, technology, partners, environment, or unknowns.

  • The results from a short-term, long-term, and strategic perspective. How did the project meet success criteria?

  • Lessons learned. How did this move the company forward?

  • Personal growth since the project's completion. What did you learn from this project?

It’s important to write these down somewhere, either on paper, or in a document. This will reinforce the details of the project in your memory and ensure you can recall those details sufficiently.

Part 7 - Behavioural Interview Questions

Why do employers use these types of questions?

  • They allow candidates to provide answers based on their unique backgrounds.

  • They are flexible and adaptable to any industry and position.

  • They provide the interviewer with insight into how you handle challenges and get things done.

  • They aim to predict how you would behave in the role.

  • They are difficult to fake.

Behavioural interview questions are the most frequently asked type of question in interviews.

How do you quickly and effectively respond to behavioural interview questions? By following a formula!

Why?

  • You have a very short period of time to build a shared understanding of your stories, to engage the interviewer, and to give them the highest context signal possible.

  • To do this, you’ll need to learn repeatable, simple, effective response formulas that you can lean into, regardless of the specific question (or the level of your nerves!)

There are 3 types of behavioural questions:

Pure: These questions ask you to deep dive into a specific work experience. These are the most common types of behavioural questions.

Tell me about a time when…

Situational: These questions ask you to put yourself into a described situation.

You learn that your product went down for 20% of its users yesterday, what do you do?

Theoretical: These questions ask you about how you’d approach a problem, scenario, etc.

How do you design highly discoverable features?

Pure Questions

Pure questions require you to delve deep into your past experiences and extrapolate how you’d behave in a particular role and work environment.

To spot pure questions, listen for canonical introductory phrases like:

  • “Tell me about a time when...”

  • “Walk me through an experience where..”

  • “Share an example of...”

To respond to these types of questions, use the STAR++ method:

  • Situation – establish what was happening at the time (strategic and business context, complexity, success criteria)

  • Tasks – explain what you were responsible for in the situation (not just your job title)

  • Action – what you did to solve the problem and deliver outcomes in the situation

  • Result – the impact from a short term, long term, and strategic perspective (use numbers)

  • PLUS – what you learned

  • PLUS – how youʼve used those lessons learned since —or— what youʼd do differently if faced with the same situation today (given the learnings)

To become adept at these questions, you guessed it, you’ll need to practice.

  • Record yourself

  • Ask yourself three questions (refer to the ‣)

  • Answer the question, then take a note of how long it took.

  • Assess yourself after stepping away for at least 15 minutes.

  • Use these metrics to improve your performance during the job interview

    • Tasks: did you describe your role specific to this project? Did it make sense?

    • Actions: did you share what you did to create a positive result? Did you avoid using ‘we’ (this isn’t about your team, it’s about you). Was it systematic? Easy to follow? Not too jargony or acronym-y?

    • Results: Did you take credit for both the short and long term results of your actions?

    • Learning: Did you share something that you learned?

    • Growth: Did you make it clear that you’re a living, learning, growth machine constantly iterating on your approach to become better every day?

    • Feeling: Do you feel inspired listening to yourself? Would you hire you? If not, what about your story needs to be more compelling? Different words? Tone?

    • Body language: How do you come across? What does your body language say about you? Are you timid or confident?

    • Time: For pure questions, keep it between 3 and 5 min.

    • Speed: Does it sound like you’re going to fast? Too slow?

Situational Questions

Situational questions place you into a realistic work scenario in order to help the interviewer understand how you gather data, what factors you consider, how you synthesize info, and how you prioritize your next steps. Any question that puts you into an imagined scenario is likely a situational question.

Your formula for situational questions:

  1. Clarify – ask clarifying questions about the situation, until you feel you have a complete understanding of the situation and the major goals.

  2. Synthesize – take time to think. come up with a list of 3-5 actions you would take (and why)

  3. Outline – share this enumerated list with the interviewer, as an outline, donʼt dive into each item yet.

  4. Expand – for each item in the list, share how you would actually do that in practice (details, tactics)

  5. Check In – ask the interviewer if you missed anything or if there are areas they want to dive into more deeply. (if they do, keep at it!)

  6. Summarize – paraphrase the question prompt and restate your outline. Be prepared for follow ups, ie “What would you do with more resources or time?

Remember, always practice to reach perfection. Gauge your performance by:

  • Clarifying questions: did you ask enough clarifying questions to get to a reasonably scoped problem space? Should you have asked more? Less?

  • Outline: Did your next 3-5 steps make sense? Were they reasonable? Were they the best 3-5 actions possible? Were they detailed enough for someone to visualize you in the role?

  • Feeling: Did you feel inspired by your performance? Would you hire yourself for the role? If not, why?

  • Body language: Did you seem confident? Curious? Nervous?

  • Speed: Was it too slow? Too fast? Just right? Ensure you’re speech is easy to follow.

Theoretical Questions

Theoretical questions ask you about how you’d approach key parts of the job, in order to understand your methods, principles, preferences, and your thought processes.

Any question that asks you how you’d do [X] is likely a theoretical one.

Your formula for responding to theoretical questions

  1. Zoom out — discuss “Why” it matters. show that you can see the big picture and why this activity or core skill is important.

  2. Synthesize – take time to think come up with a list of 3-5 major factors or approaches you generally follow or take.

  3. Outline – share this enumerated list with the interviewer, as an outline, donʼt dive into each item yet.

  4. Expand – for each item in the list, share how you would actually do that in practice (details, tactics)

  5. Exemplify — provide an example from your past work experience that illustrates the framework in action (use STAR++, STAR if short on time, TLDR if no time)

Practice:

  • Expanded actions: Did you get specific? Were your responses detailed enough? Do they give off the impression that you’re an expert in your field, and could teach others the craft?

  • Situational context: Did you provide enough background context for your story? Was it detailed enough?

  • Tasks: Did you describe what you did in a way that’s specific to the project?

  • Actions: Did you story actually use the outlined approaches to the general way you approach these situations? If not, you may need to write down the outline and be sure your STAR++ story matches.

  • Results: Did you take credit for short and long-term outcomes?

  • Feeling: Did you feel inspired?

  • Body language: How did you come across?

  • Time: Allot 5 to 7 minutes to answer theoretical questions.

  • Speed: Are you speaking too fast? Too slow?

Part 8 - Prepare Thoughtful Questions to Ask Your Interviewer

The job interview is a two-way street. It’s not just an opportunity for the company to gauge your fit, but also yours to assess theirs! Asking the right questions also demonstrates you’ve done some homework and will help you stand out from among other candidates.

Questions should maximize signal FROM and TO the interviewer.

  • Signals from the interviewer act as cues

  • Signals you send to the interviewer show interest, engagement, and preparation

Some categories of questions you could work with:

Industry

  • Placement

  • Outlook

  • Trends

Company

  • Culture

  • Funding

  • Roadmap

Team

  • Dynamics

  • Size and shape

  • Manager

Market

  • Outlook

  • Strategies

  • Playing to win?

Role

  • Needs

  • Opportunities

  • Growth Paths

Interviewer

  • Company experiences

  • Opinions on outlook

  • Desires for the role

When you’re preparing your questions, avoid those that may induce defensiveness in the interview. Questions that begin with “Why…” are one example. Prepare questions that check off your own boxes.